What we do
Bringing your brand to life – let us show you how
Experience
With over 75 years of experience in licensing, we build and implement the best strategy for your brand, ensuring we strike the right balance in terms of promise versus delivery. We understand how to build and sustain classic brands but are equally flexible and focused in our ability to activate fast-moving shorter-term opportunities.
Retail
We have an extensive network of contacts and relationships with both International and local retailers to promote your brand on shelf and online in this ever-changing environment. We offer a proven track record in delivering retail promotions on both a local, Pan European and global basis.
Licensing & Merchandising
Our network of manufacturing contacts is extensive and we are proud of the relationships we have built on a local, regional and global basis. Our varied experience spans across categories such as toys, publishing, LBE (location-based entertainment), soft-lines, home, health & beauty, stationery, promotions and FMCG.
Marketing
We develop effective marketing campaigns for your brand be they in print, online, in-store or via social media. We have a strong track record in delivering experiential, retail and promotional experiences, both locally and internationally. We are also well versed in negotiating celebrity “halo” promotions, competitions, and charity partnerships.
Creative
We oversee and manage style guides and asset development encapsulating core brand values and giving partners the right assets to develop compelling products, packaging and marketing materials. With our extensive experience of building style guides, we recognise that categories and markets have specific artwork needs.
Brand Management
We ensure that every step of your licensing journey is made in partnership with Larkshead Licensing. We are here to develop, launch, build and sustain your brand from agreeing on the right launch materials, managing licensees, executing retail range planning and range extensions right through to effective marketing and promotional mechanics.
